Our fundamental privacy principle
The information that you supply to the Virtual Florist is considered confidential and will not be shared with others.

Are Virtual Card messages private?
All card information (including e-mail addresses) is considered private information and will not be shared with others. When you send a virtual card, an e-mail notification is sent to the recipient, and optionally to you which includes a pickup code used to view the card message. The card information is stored on our server for 4 weeks and then permanently deleted.

Is my membership information private?
Signing up as a member of the Virtual Florist, which is totally optional, allows you access to certain enhanced features. To sign up, you must provide some personal information. Your membership name and e-mail address are considered private information and will not be shared with others. We use the demographic information you provide us in aggregate, to better understand our customers and this aggregate information (which does not identify you as an individual) may be shared with others. If you opt to receive Fun Mail, we will from time to time send you news and promotional information about the Virtual Florist. You may opt-out of receiving this mail as described later in this privacy statement.

Is my Address Book private?
If you are a member, Virtual Florist provides you with the opportunity to use our address book to keep track of important e-mail addresses. Address book information is considered private information and will not be used for promotional purposes by the Virtual Florist or disclosed to others.

Are Reminder Notifications private?
If you are a member, Virtual Florist provides you with the opportunity to set reminders for important holidays and occasions. The reminders we send at your request will often include links to our site for relevant products and other content. Reminder notification information is considered private information and will not be disclosed to others.

Are Contest Responses private?
Periodically, Virtual Florist will encourage customers to participate in a contest. The information we collect from these contests will only be used to contact you or the recipient of the contest prize. The contest information is considered private information and will not be disclosed to others. The only exception to this statement is with respect to the contest winners, whose names must be posted per the contest rules.

What are Cookies and how does Virtual Florist use them?
A cookie is a small file that can be stored on your computer's hard drive. Virtual Florist uses cookies to support the features associated with membership, to temporarily store reply information, to disable sound, and to better understand customer choices. The membership cookie does not contain any identifiable information about you. If you reject cookies, you can still use our site to send virtual cards, but you will not be able to use the additional features available to members, to automatically reply to messages, or disable sound.

What is an IP address and how does Virtual Florist use them?
An IP address is a number that is assigned to your computer when you are using your browser on the Internet. The servers that run our web site identify your computer by its IP address. We do log IP addresses, but the addresses are not linked to individual member accounts nor are they used in any other way to personally identify our customers. We do include the IP address in the notification e-mail sent to the card recipient as an aid in tracking undesired messages.

Does Virtual Florist ensure the privacy practices of other sites to which it provides links?
The Virtual Florist contains links to other Web sites including the Internet Florist. Please be aware that our privacy policy does not apply to these linked sites. We encourage you to read the posted privacy statement when interacting with any Web site.

Are there any circumstances where you would share my private information?
In rare circumstances the private information you provide the Virtual Florist may be accessed or shared with appropriate law enforcement or investigative authorities if we in good faith believe that such action is necessary to; (1) comply with the law, (2) defend our rights; (3) protect against misuse of our website; or (4) protect the personal safety of our site users or the public. The purpose of this disclosure would be to identify, contact or bring legal action against anyone who may attempt to cause injury to another's rights or property.

How do I tell Virtual Florist that I don't want to be contacted for promotional purposes?
If you use our site to send a free card, please understand that you may receive promotional e-mail from us. This promotional e-mail will include a link to an opt-out web page. By clicking on this link you will be given the opportunity to permanently remove your e-mail address from our mail list. The recipient of you virtual card will not receive promotional mail and no e-mail addresses are shared with any third party.

If you desire to opt-out of promotional mail before sending a virtual card, you may create a Virtual Florist Member Account and leave the choice of receiving promotional e-mail unchecked.

How secure is my Virtual Florist information?
In general, sending a virtual card is as secure as sending your own email. This site has security measures in place to protect the loss, misuse and alteration of the information under our control. Access to computer data and files at Virtual Florist are secured by password coding and router access lists. Only select employees of Virtual Florist have access to this information.

How will I know when Virtual Florist changes its privacy policy?
If we decide to change the privacy policy for Virtual Florist, we will post those changes here at least 30 days prior to the effective date of the change so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone.

How can I contact Virtual Florist if I have concerns regarding my privacy?
If you have questions at any time regarding our privacy policy, you may contact Virtual Florist by sending a note to the following addresses: